BACKED by a wide product range, retail push and promotion of cycling events, TI Cycles of India, part of Tube Investments of India, hopes to maintain its double-digit growth this fiscal year.

“We have grown faster than the market, we estimate that the market should have grown by 7-8 per cent while we grew by 15-16 per cent in Q1. Definitely we see a double digit growth in the later quarters,” said L Ramkumar, MD, Tube Investments of India The company clocked volumes of 11.2 lakh cycles during the Q1 of the present fiscal year against 9.8 lakh in the year-ago period.

“I would say that 3-4 factors will drive us to maintain double digit-growth for the
current fiscal. Firstly, the vast product range supported by enhanced buying experience. We have augmented our product range, which also includes some international brands, to all price points. We are the only company to offer entire product range," D Raghuram, president, TI Cycles of India said.

"We also created exclusive retail outlets for our products besides shop-inshop outlets. We also moved closer to residential areas to connect with buyers easily.
We also promoted events like Cyclothan," Raghuram pointed out.
TI Cycle's vision is to help make the shift from cycling as a means of travelling to cycling as a recreational activity.