Men's wear brand Indian Terrain has launched a new promotion, ‘Treads for Threads,' in association with bicycle retail chain Track & Trail from TI Cycles. Customers have a chance to win a hybrid bike, GT Traffic 3.0. “Given that cycling is becoming part of an aspiration lifestyle, we felt it was a perfect fit to offer our customers a chance to ride away on these bikes. The comfort and style that customers get from our clothes are reflected by the bikes from Track & Trail and serves to extend our relationship from just being clothes to becoming part of their lifestyle,” says Mr Venky Rajgopal, CMD, Indian Terrain.